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Privacy Policy

Last Updated: October 22, 2019

Polaris Industries Inc. and its affiliates (“Polaris”, “we”, “our”, and “us”) respect your concerns about privacy and personal data protection and value our relationship with you. This Privacy Policy (the “Policy”) applies solely to personal information collected through the RideReady website, enabled RideReady and services, and the RideReady mobile application (collectively, “RideReady”), and web pages that post, specifically reference, and incorporate this Policy (all of the foregoing, collectively, the “Site”), whether accessed via computer, mobile device or other device (collectively, “Device”).

This Policy describes the types of personal information we collect through the Site and how that personal information may be used and/or with whom it may be shared. This Policy also describes how you can reach us to update your personal information, access and control the use of the personal information, or get answers to questions you may have about our privacy practices at this Site. Please read this Policy carefully, because by accessing and using this Site you are acknowledging that you understand and agree to the terms of this Policy. In addition, please review our Terms of Use, which governs your use of the Site.

INFORMATION WE COLLECT

We collect information in the following ways:

Information you give us. For example, RideReady requires you to sign up for a RideReady account. When you do, we will ask for personal information.

The types of information that Polaris collects about you may include, but are not limited to:

Contact information (such as name, address, city, state and ZIP code, age or date of birth, occupation, social security number, email address and telephone number)

Payment information (such as your bank account information, credit card number, debit card number, bank or investor account, CVV code, expiration date, and payment history)

Information related to your creditworthiness, assets, income, or liabilities

Information about your Polaris product (such as license plate number, Polaris product identification number (VIN), make, model, model year, selling dealer, servicing dealer, date of purchase or lease, lease/financing term, service history, mileage, oil/battery status, fuel or charging history, electrical system function, gear status, and diagnostic trouble codes)

Information about your connected devices (such as mobile phone, computer, or tablet) and how you interact with our RideReady, services, apps, and websites (such as IP address, browser type, unique device identifier, cookie data, and associated identifying and usage information)

Demographic information (such as gender, date of birth, marital status, and household composition)

Marketing profile information (such as when you plan to purchase a Polaris product)

Photographs and videos such as those that you may submit for contests, sweepstakes and social sharing

Relationships you have with Polaris in addition to the purchase and servicing of your Polaris product (such as through a rewards card, etc.)

Incentive eligibility verification information (such as college name, branch of service, or credit union name for Polaris product purchase programs)

Social Security Number (in limited circumstances Polaris may collect SSN, for example if you win a sweepstakes or receive compensation that must be reported for government tax purposes)

Investor Information (name, address, phone number, and email address)

The kind of Polaris product you purchased

The kind of service provided to you

Information we get from your use of RideReady.

Device Information We collect Device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number). Polaris may associate your Device identifiers or phone number with your RideReady Account.

Log Information When you use our services or view content provided by RideReady, we automatically collect and store certain information in server logs. This includes:

details of how you used our service.

internet protocol address.

device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.

cookies that may uniquely identify your browser or your RideReady Account.

Location Information When you use RideReady, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide RideReady with information on nearby devices, facilities, and services.

Unique application numbers Certain RideReady services include a unique application number. This number and information about your installation (for example, the operating system type and application version number) may be sent to Polaris when you install or uninstall that service or when that service periodically contacts our servers, such as for automatic updates.

Local Storage We may collect and store information (including personal information) locally on your Device using mechanisms such as application data caches.

Cookies and similar technologies Cookies are pieces of information stored directly on the computer you are using. Cookies allow us to collect information such as browser type, time spent on this Site, pages visited, and language preferences. We and our service providers use the information for security purposes, to facilitate navigation, and display information more effectively. In addition, we use cookies to gather statistical information about Site usage in order to continually improve its design and functionality, understand how individuals use it, and to assist us with resolving questions regarding it.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies. If you set your browser to reject cookies, part of the Site may not work for you. Pixel tags, web beacons, clear GIFs, or other similar technologies: These may be used in connection with some Site pages to, among other things, track the actions of Site users and compile statistics about Site usage and response rates.

Do Not Track Requests Your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of cookie information for analytic and internal purposes. The only way to completely opt out of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or Device to delete and disable cookies and other tracking/recording tools. Please note, depending on your type of Device or browser, it may not be possible to delete or disable all tracking mechanisms on your Device.

Information we collect when you are signed in to RideReady, in addition to information we obtain about you from partners, may be associated with your RideReady Account. When information is associated with your RideReady Account, we treat it as personal information.

HOW WE USE INFORMATION WE COLLECT

We use the information we collect from RideReady to provide, maintain, protect and improve RideReady, to develop new services, and to protect RideReady and our users. We may also use this information to offer you tailored content – like giving you more relevant search results and ads.

If you have a RideReady Account, we may display your profile name, profile photo, and actions you take on RideReady. We will respect the choices you make to limit sharing or visibility settings in your RideReady Account. The following table summarizes other categories of information that we may collect and how that information is utilized:

Category Purpose Public Availability
Category

First Name

Purpose

Personal identification throughout experience

Public Availability

Not Available

Category

Last Name

Purpose

Personal identification throughout experience

Public Availability

Not Available

Category

Phone

Purpose

Schedule coordination

Public Availability

Not Available

Category

Email

Purpose

Key unique identifier for authentication and communication for all transactional communications

Public Availability

Not Available

Category

Street Address

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Street Address 2

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

City

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

State

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Zip

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle VIN

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Brand

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Model

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Year

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Miles

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Hours

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Nickname

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Address

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle City

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle State

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Vehicle Zip

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Services Scheduled

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Appointment Time and Date

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

DIY Content Viewed

Purpose

App development and improvement

Public Availability

Not Available

Category

Service Log

Purpose

Coordination and logistics of vehicle services provided

Public Availability

Not Available

Category

Service Recommendations

Purpose

App development and improvement

Public Availability

Not Available

Category

Parts and Accessories Viewed

Purpose

App development and improvement

Public Availability

Not Available

Category

Customer Communications

Purpose

Text and Phone conversations for analysis and improvement of the services provided

Public Availability

Not Available

When you contact RideReady, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

We may also use the information we collect from you for our business purposes, such as marketing new products and services, data analysis, audits, enhancing our Site, identifying Site usage trends, and determining the effectiveness of our Site.

RideReady may process personal information on servers in many countries around the world. We may process your personal information on a server located outside the country where you live.

INFORMATION Access and Retention

If you would like to review, correct, or update the personal information that you have provided via the Site, please contact us using the contact details provided below.

We retain your personal information for the period necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or allowed by law or to otherwise fulfill a legal obligation.

INFORMATION WE SHARE

We do not share personal information with companies, organizations and individuals outside of Polaris unless one of the following circumstances applies:

For providing RideReady services We provide personal information to the independent service providers who provide service scheduled through RideReady. This Policy does not address, and we are not responsible for, the privacy, information, or other practices of those service providers.

With your consent We will share personal information with companies, organizations or individuals outside of Polaris when we have your consent to do so. We require opt-in consent for the sharing of any sensitive personal information.

For external processing We provide personal information to our affiliates or our third party service providers who provide services such as website hosting and moderating, mobile application hosting, data analysis, infrastructure provision, credit card processing, IT services, e-mail services, marketing services, auditing services, and other services, to process it for us, based on our instructions and in compliance with this Policy.

For legal reasons We will share personal information with companies, organizations or individuals outside of Polaris if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

meet any applicable law, regulation, legal process or enforceable governmental request.

enforce applicable terms of service, including investigation of potential violations.

detect, prevent, or otherwise address fraud, security or technical issues.

protect against harm to the rights, property or safety of Polaris, our users or the public as required or permitted by law.

Other reasons The information Polaris collects about you and your Polaris products and RideReady experience may also be used:

To provide RideReady and services and maintain customer relationships

To improve the quality, safety, and security of our RideReady and services

To administer your account(s) and process your payments for RideReady and services

To operate our websites and applications, including online registration processes

To facilitate and support Polaris dealer and supplier diversity programs and Polaris grant programs

To autofill data fields on our websites to improve your online experience

To develop new RideReady and services, including connected, autonomous, and car-sharing RideReady and services

To provide customer and Polaris product support and service (such as recall information)

For warranty administration and validation

To provide information and product updates

To evaluate Polaris product performance and safety

For research, evaluation of use, and troubleshooting purposes

To verify eligibility for Polaris product purchases or incentive programs

For marking and analytics purposes

To support the electronic signature and delivery process between you and your dealer

To customize and improve communication content

To comply with legal, regulator, or contractual requirements

Communications with you in connection with these uses may be via mail, telephone, e-mail, text message, social medial, or other electronic messages, or via our websites and applications.

Polaris may send you regular promotional communications about our RideReady, services, events and promotions. Such promotional materials may use the “Polaris” brand and may be sent to you via different channels, such as: email, phone, SMS text messages, postal mailings, and third party social networks.

In order to provide you with the best personalized experience, sometimes these communications may be tailored to your preferences (for example, as you indicate these to us, as we may have inferred from your Site visits, or based on the links you click in our emails). When required by applicable law, we will obtain your consent before starting these activities. In addition, you may withdraw your consent (opt-out) at any time.

In particular, you can opt-out from receiving marketing-related emails by following the unsubscribe instructions provided in each email. If you can sign-in to your RideReady account, you may be able to change your communication preferences under the relevant section of the Site. You can also contact us using the contact details provided below to opt-out from receiving marketing-related communications.

Please note that even if you opt-out from receiving marketing communications, you might still receive administrative communications from us, such as technical updates of our RideReady, order confirmations, notifications about your account activities, and other important notices.

We may share non-personally identifiable information (e.g., information that has been aggregated) publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.

We may share your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

We may use and disclose information that is not in personally identifiable form (such as anonymized, masked or de-identified information) for any purpose. If we combine information that is not in personally identifiable form with information that is (such as combining your name with your geographical location), we will treat the combined information as personal information as long as it is combined.

INFORMATION SECURITY

Polaris has implemented security measures designed to protect RideReady and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

We encrypt many of our services using SSL.

We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.

We restrict access to personal information to Polaris employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

Please be aware, however, that no data transmission over the Internet is 100% secure and any information disclosed online can potentially be collected and used by parties other than the intended recipient. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with this Policy.

WHEN THIS POLICY APPLIES

This Policy applies to RideReady as offered by Polaris, but excludes services that have separate privacy policies that do not incorporate this Policy. This Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or web property (including, without limitation, any application) that is available through this Site or to which this Site contains a link. The availability of, or inclusion of a link to, any such site or property on this Site does not imply endorsement of it by us or by our affiliates.

Third parties may offer RideReady and services on the Sites and collect information about you by requesting certain information necessary to provide a particular product or service (including, for example, insurance coverage for your Polaris RideReady or reports of insurance claims). Polaris may also obtain certain information about its users from third party customer research groups (e.g., demographic information) which Polaris uses to learn more about its customers. Polaris does not control the policies and practices of third parties in relation to the use and disclosure of any information about users collected by third parties on the Site or in market research programs conducted by such third parties and any use or disclosure of such information by third parties is not governed by this Policy.

We may implement applications or "widgets" from third party providers (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.) that allow interaction, integration or content sharing with third party services. These widgets or applications may be visible on a page you visit on our Site or may require log-in through the third party provider’s service. The third party providing the widget or integration may offer controls for you to manage your interactions. Any interaction with a third party widget or application typically allows the third party to collect some information about you (whether through cookies, registration information or otherwise). These third parties may even track you when you do not interact with the widget. If you have engaged any of these third party service providers, their respective privacy policies will govern their tracking and collection of information. You should review these third party policies to understand these practices.

COMPLIANCE WITH LOCAL LAWS

This Policy is meant to guide Polaris with respect to personal information collected from or about you at this Site. While this Policy applies to personal information generally, the local laws, rules and regulations of jurisdictions that are applicable to Polaris (“Local Laws”) may require standards that are stricter than this Policy and, in such event, Polaris will comply with applicable Local Laws. Specific privacy policies may be adopted to address the specific privacy requirements of particular jurisdictions. All the information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy. Your personal information may be stored and processed in any country where we have facilities or service providers, and by using our Site or by providing consent to us (where required by law), you specifically acknowledge and consent to the transfer of information to countries outside of your country of residence, including to the United States, which may provide for different data protection rules, and a lower standard of required protection, than in your country. Irrespective of which country your personal data is transferred, we would only share your personal data under a ‘need to know’ basis. In these circumstances we will, as required by applicable law, ensure that your privacy rights are adequately protected by organizational, technical, contractual and/or other lawful means.

YOUR CALIFORNIA PRIVACY RIGHTS

Under California’s “Shine the Light Law”, California residents who provide personal information in obtaining RideReady or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year.

To obtain this information on behalf of Polaris, please send an email message to privacy@polaris.com with “Request for California Privacy Information” on the subject line and in the body of your message. We will provide the requested information to you at your email address in the response. Please be aware that not all information is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.

MINORS

We do not intentionally collect information from individuals under the age of 13. The Site is not directed to individuals under the age of 13 and we request that these individuals not provide personal information through this Site.

CHANGES Our Policy may change from time to time. We will post any Policy changes on this page, along with information on any material changes.

CONTACTING US

If you have any questions about this Policy, please contact us at:

Polaris Industries
Inc. 9955 59th Avenue North
Plymouth, MN 55442
Attention: RideReady

1-763-542-0500

(Monday to Friday, 8am – 5pm CST)